To Andy Pemberton:
Mr. Pemberton, I heard you resigned this past week from your short-lived editor-in-chief position at Spin magazine. Couldn’t hold out for the severance pay, huh? Well, I say: Hooray! And good riddance!
I’ll not delve into the apprehension I feel over the next abomination the McEvoy Group will dredge up to replace you. Rather, I’d like to focus on what you’ve done to poor, dying Spin. It’ll give you some things to ponder while you’re at the beach.
Let’s see…last month, I found my “ALL NEW!” Spin in the mailbox featuring Jack White and the Raconteurs on the red, yellow, black, and white cover. Headline: “Jack White Talks! His Rage, His Marriage, His Genius…” So riveting. This month, whom do I find on the cover of Spin magazine, but Beyoncé! Beyoncé! Wind-blown tresses and all! Not only do we get Beyoncé, but yet another helping of “America’s 101 Wildest Parties!” in red, yellow, black, and white. Well, I must admit you did not disappoint. Eight pages of “wildest parties”—yes, I know, 101. And who wouldn’t prefer a collage of photos featuring drunk, sweaty hipsters making out with themselves over the former “Soundcheck”—a classic two-page photo spread of a live performance shot.
And let me extend my most sardonic thanks to you for the new “Barometer” section of the magazine, informing the readers about “everything that’s hot…or not.” I especially appreciate the sophisticated thermometer graphic that indicates whether or not a subject is actually “hot…or not.” By the way, a barometer and a thermometer are not the same instrument.
A few other wrong turns I’d like to bring to your attention include the item which most belongs in an issue of People or US Weekly, “Body language explained,” as well as the new “Spin Pinup,” and the brand new column featuring a porn star dishing out sex advice. I don’t know about you, but I’m not convinced that a response like, “Wow. You have a girlfriend and you still use a condom?!” suggests wisdom. It’s not like anyone actually picks up Spin to read about music anyway.
Oh, and don’t worry, ditching Klosterman’s “Back Pages” for your “25 Big Questions,” including such gems as “Is there a God?”, “Bong, joint, or pipe?”, and “What’s your favorite color?” doesn’t make Spin anymore like the next celebrity gossip rag than naked pictures of Britney driving with her baby on the roof of the car. But I guess you didn’t really have a choice there, did you.
I realize that Spin hasn’t been the juggernaut of hipster music publications for a while now, but bloody hell, Pemberton, what have you done!?
So long, farewell.